Social media optimisation is the unglamorous half of social: making sure profiles, links, previews and posting cadence all pull in the same direction, and that you can tell which of it is working.
What this covers
- Profile optimisation — bios, links and imagery consistent across every channel.
- Share previews — Open Graph and Twitter card setup so your links look deliberate wherever they are posted.
- Content planning — a calendar you can realistically keep to, built from what you already publish.
- Analytics — tracking which channels send traffic that converts, not just traffic that arrives.
- Site integration — feeds, share flows and follow prompts wired into the site itself.
How this is scoped
This is setup and strategy work, not daily community management. I get the foundation right and hand you a system you or your team can run. If you need someone posting and replying every day, you need a social media manager, and I will say so.